In a case of extreme corporate synergy, Fox is really pullimg out the stops to promote June’s FIFA Women’s World Cup. On Wednesday, Fox had US Women’s National team stars Alex Morgan and Abby Wambach appear on American Idol to give American Idol hack host Ryan Seacrest a U.S. team jersey and to make a very special announcement which you can see below:

http://youtu.be/Y5EPOPyImTg

Yes, the winner of this season’s American Idol (really, does anyone still watch the show?) will sing the official Fox theme for the Women’s World Cup. It’ll give the winner some exposure to the audience watching Fox’s coverage, but will it give him or her a career boost as the show used to? That remains to be seen.

Anyway, here is another announcement of this through Fox Soccer’s Twitter account.

This seems harmless on the whole, but so 2005.

[Fox Soccer]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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