The Revival of Awful Announcing

michaelbuffer

A little over four years ago, Brian Powell started Awful Announcing because NBA broadcaster Hubie Brown somehow let “wideopenshotability” escape from his mouth on-air. It wasn’t just another spontaneous sports blog destined to fail, though. Powell had a vision for the site and built it up into one of the most well-known sports blogs on the ‘net, focusing on everything broadcasting from potential sharts to random hair product placements. Unfortunately, new responsibilities prevented Powell from posting as much and, ultimately, pretty much at all (the last post prior to today was April 20, but a source close to the situation has said that he still wants to post here occasionally).

Bloguin stepped up to the plate, offering to resurrect AA and put the revered sports blog back on top where it belongs. In an increasingly competitive blogsphere, it will be a tall task, but I think we’ve assembled a strong enough group of writers to make it happen. We all plan to work hard to maintain the roots of the original AA site, including announcing assignments, quotables, videos, live blogs and analysis, amongst other goodies, but we’ll also be splashing in our own flavor to spruce things up a bit.

We understand that the sports blog you once knew and loved is now a little different, a little weird and run by virtual strangers, but don’t let your inner neophobe rule you. We ask that you let this marinate a little bit. And once you dig in, I promise that you’ll want to come back for more. If not, well, then I hope you get stuck in an elevator that plays Miley Cyrus on repeat for hours.

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