WNBA ‘Welcome To The W’ ads look to capitalize on women’s college basketball interest
"That was just a great invitation for us to jump together and see if we can get them to partake in the same consumption of the WNBA."
"That was just a great invitation for us to jump together and see if we can get them to partake in the same consumption of the WNBA."
The This Is SportsCenter ad campaign launched in 1995 and has produced more than 400 spots. ESPN will look back at some of those in three specials Sunday.
After doing ads for Fox's college football and NFL properties, Wieden+Kennedy has now created an ad series promoting WWE Smackdown's fall move to Fox.
The new ads hype up the schedule with lines like "Man, these games are good!" But are they really?
Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.
The execution here was terrific.