Wieden+Kennedy Archives - Awful Announcing

ESPN

ESPN will celebrate the 25th anniversary of “This Is SportsCenter” ads with three specials looking back at those commercials

The This Is SportsCenter ad campaign launched in 1995 and has produced more than 400 spots. ESPN will look back at some of those in three specials Sunday.

Fox

Fox launches “We’re All Superstars” Wieden+Kennedy WWE ad campaign ahead of Friday Night Smackdown’s October debut

After doing ads for Fox's college football and NFL properties, Wieden+Kennedy has now created an ad series promoting WWE Smackdown's fall move to Fox.

Fox

Fox and Wieden+Kennedy debut “Now It’s A Game” Thursday Night Football ads, focused on how “good” their matchups are now

The new ads hype up the schedule with lines like "Man, these games are good!" But are they really?

ESPN

ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge

Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.

ESPN

UNLV delivered a pretty, pretty good “This Is SportsCenter” parody ad with roulette

The execution here was terrific.