Pitbull becomes first artist to buy sports stadium naming rights, doing so with Florida International University
"Like FIU, he started out very 305 and became worldwide."
Archives
DirecTV becomes new Holiday Bowl title sponsor
"We look forward to showcasing DIRECTV as the destination for all your favorite sports – with or without a satellite – throughout the bowl season and in the exciting matchup at Petco Park on Dec. 27."
State Farm will be the title sponsor of ION’s WNBA Friday Night Spotlight
"We are constantly looking for ways to elevate women in sports, and WNBA Friday Night Showcase on ION will bring the excitement of women’s basketball to even more people."
