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The General’s Kale Sligh talks partnerships with Shaq, G League, ‘Bad Luck Brian,’ and ‘The Break’
"The docuseries has become the most-viewed G League partnered content series of all time, proving our campaign messaging is already resonating with key audiences."
G League’s George Wilson on ‘The Break’ docuseries: ‘We’re constantly seeking to meet our fans where they are.’
"The docuseries was a perfect fit for the G League as it provides our fans a window into the lives of our players as they seek to achieve their ultimate goal of making it to the NBA."