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Mac McClung (L) and Bronny James. (McClung photo from an Oct. 9, 2024 Orlando Magic game, by Daniel Dunn/Imagn Images; James photo from a Dec. 8 Los Angeles Lakers game, from Jayne Kamin-Oncea/Imagn Images.)

NBA

Mac McClung on Bronny James performing despite pressure: ‘He’s doing a great job’

A still from a new The General ad, featuring Shaq, Bad Luck Brian, and the brand's The General character.

The General’s Kale Sligh talks partnerships with Shaq, G League, ‘Bad Luck Brian,’ and ‘The Break’

"The docuseries has become the most-viewed G League partnered content series of all time, proving our campaign messaging is already resonating with key audiences."

By Andrew Bucholtz OnApr 27, 2023 0
A G League "The Break" trailer graphic.

G League’s George Wilson on ‘The Break’ docuseries: ‘We’re constantly seeking to meet our fans where they are.’

"The docuseries was a perfect fit for the G League as it provides our fans a window into the lives of our players as they seek to achieve their ultimate goal of making it to the NBA."

By Andrew Bucholtz OnDec 7, 2022 0

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