Rita Ferro Archives

CORPORATE – Disney Advertising holds its annual Tech and Data Showcase at the Chelsea Theater at the CES conference in Las Vegas, January 10, 2024. Disney Advertising Executives participated in various panels throughout the week, leading up to Wednesday’s the main event. (Disney General Entertainment/Jeff Bottari)

ABC

Disney Advertising president Rita Ferro: ‘We know the importance of linear.’

ESPN head of ad sales Ed Erhardt is retiring, Disney’s Rita Ferro will pick up his duties, a further shift of power from...

Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.