TNT Sports SVP: Bleacher Report ‘critical’ to company’s strategy post-WBD split
"The fact that it is so darn critical to our overarching sports strategy is probably the thing that people underestimate."
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From side hustle to central pillar: The sporting evolution of social media
ESPN announces extension with social media strategist Omar Raja
ESPN has become the No. 1 most-followed brand on TikTok under Raja's guidance.
Drew Muller and Pierre Andresen talk House of Highlights and ‘Through The Wire’ ahead of first live show
House of Highlights launches 1v1 football version of Creator League
After basketball success, House of Highlights is taking their Creator League model to football.
House of Highlights Creator League to stream 1v1 finals live from New Orleans around Final Four, with $50,000 on the line
The semifinals and finals of this 12-weekleague will be streamed live from New Orleans on Final Four weekend. The Creator League matchups so far have drawn strong YouTube numbers, both live and after the fact.
House of Highlights creator Omar Raja officially joins ESPN, steering network’s social content
Raja's first on-camera appearance will be Monday, Jan. 13 during ESPN's CFP National Championship pregame coverage.
How Bleacher Report and House of Highlights teamed up to take over Instagram
House of Highlights, run by 23-year-old Omar Raja, has become one of the most popular pages on Instagram.
