ESPN announces extension with social media strategist Omar Raja
ESPN has become the No. 1 most-followed brand on TikTok under Raja's guidance.
ESPN has become the No. 1 most-followed brand on TikTok under Raja's guidance.
After basketball success, House of Highlights is taking their Creator League model to football.
The semifinals and finals of this 12-weekleague will be streamed live from New Orleans on Final Four weekend. The Creator League matchups so far have drawn strong YouTube numbers, both live and after the fact.
Raja's first on-camera appearance will be Monday, Jan. 13 during ESPN's CFP National Championship pregame coverage.
House of Highlights, run by 23-year-old Omar Raja, has become one of the most popular pages on Instagram.