UFC 244 will be remembered for many things but one of the biggest in-ring moves of the night was Kevin Lee’s first round KO on Gregor Gillespie to kick off their PPV. It was sudden, it was severe, and Lee kicked Gillespie into 2020 to hand him his first MMA loss.

Announcers Jon Anik and Joe Rogan had a ringside seat calling the fight and even though they have probably seen it all, they were just as amazed with what they saw as anyone else watching. UFC’s Facebook page posted their reactions to the knockout, instead of showing the knockout, and they didn’t skip a beat in calling the action.

UFC 244: Masvidal vs Diaz

UN. REAL.Missed Kevin Lee's 1st round KO at #UFC244? Watch as he puts Gillespie to sleep in round 1!

Posted by UFC on Sunday, November 3, 2019

Obviously, this isn’t what was shown last night on the PPV because a lot of people would’ve complained but it’s UFC’s way of not showing the finish and keeping that exclusive for those who bought the PPV last night. If UFC’s social media accounts were to show the conclusions of their matches right after they happened, not as many people would be willing to pay $60 for the event.

UFC’s Twitter account posted the immediate aftermath of the fight, again leaving off the actual knockout in order to entice people to buy the PPV.

That might upset some fans looking for the actual knockout but that’s why UFC’s social media team is being creative to avoid showing the knockout. It’s not difficult to see the KO from other non-UFC social media accounts. If you want to see the knockout, you can search “Kevin Lee KO” and find multiple posts showing what happened.

About Phillip Bupp

News and soccer editor for The Comeback and Awful Announcing. I also do video highlight game coverage for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

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