AT&T has announced a new documentary series spearheaded by New England Patriots QB Tom Brady and former New York Giant and current Good Morning America host Michael Stahan will air on the Audience Network this fall. The show called “Religion of Sports” will focus on examples of sports’ cultural and sometimes spiritual impact on various regions.
Audience is seen on AT&T U-Verse and DirecTV systems.
The Hollywood Reporter says the show premieres on November 15 and will run for six weeks. Among the subjects will be NASCAR, the Calgary Stampede and MMA. In the official announcement, Brady cites “The Catch” by San Francisco 49ers tight end Dwight Clark that launched the team’s dynasty in the 1980’s and what it meant to the Bay Area.
“I was 4 years old, in awe of it all. In a lot of ways, I’ve dedicated my life to replicating that feeling. Now, playing on the same stage as my childhood idols, I’m fortunate to have a pretty unique perspective on football and the sports world. I can think of no better vehicle than Religion of Sports to share some of what I’ve learned and dig a little deeper into that feeling, the sort of spiritual experience that sports creates for players and fans alike.”
Strahan said growing up in Germany when the it won the World Cup in 1990 showed him a “level of fandom that I had never seen.”
“Sports can be that void that brings everyone together regardless of any barriers socio-economic standing, race and religion. To be a part of this project, Religion of Sports, brings full circle the things that I have learned as a child without even knowing that in some ways, I was having a religious experience. Religion of Sports will be the bridge that connects the passion of religion with the passion of sports.”
It’s part of some diverse sports programming on Audience which ranges from the Dan Patrick Show, Rich Eisen Show, Joe Buck’s Undeniable talk show as well as an MMA-centric drama called Kingdom which is in its second season and was renewed for a third in July.
Religion of Sports will launch on AT&T U-Verse/DirecTV’s Audience Network on November 15 at 8 p.m. ET. Each show will have subsequent re-airs throughout the week until a new episode is shown.