The NFL’s relationship with Snapchat will be extended into the 2016 season and beyond. The two companies have announced a multi-year agreement that makes the NFL the first sports league to launch on Snapchat’s Discovery platform.
The NFL’s Discover account will be programmed by NFL Media and the content will provide fans with the latest headlines, trends and videos that will be unique to Snapchat. From the official announcement:
Additionally, Snapchat Live Stories will be produced for every NFL game during the season, including the Super Bowl, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content through Snapchat. Additional Live Stories will be produced for major NFL events such as the NFL Scouting Combine and the NFL Draft.
Live Stories capture the energy and excitement from NFL games and events by featuring a mix of fan-submitted Snaps* and inside access content. By telling the story of the event from the many perspectives of fans, the League and its teams, these Live Stories take viewers into the experience.
Between Discover content and Live coverage, the NFL will have a daily presence on Snapchat. The NFL and Snapchat will also offer brands the opportunity to advertise within this Live Story and Discover content.
Additionally, the NFL and Snapchat will collaborate on custom Geofilters for all 32 NFL clubs. Snapchat users at NFL stadiums, practice facilities, and other select venues will be able to apply these team-specific, location-based art overlays to their Snaps when sharing their fandom with friends.
In addition, Snapchat users who have location services turned on at select NFL games will be able to contribute their own Snaps to the NFL Live Story.
The fact that the NFL is continuing its relationship with Snapchat shows that the league not just has confidence in the social media platform’s future, but that it wants to hook younger fans in hopes of bringing them into the 2020’s and even further.
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About Ken Fang
Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.
He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.
Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.