LeBron James is slowly extending his presence into the entertainment world, producing Survivor’s Remorse for Starz and appearing in last summer’s Trainwreck. Up next for the Cleveland Cavaliers star: reality TV.
James will co-produce and star in a new show for CNBC titled Cleveland Hustles, in which he and business partner Maverick Carter will provide four Cleveland entrepreneurs an opportunity to launch local business and revitalize struggling neighborhoods in the city. The two will connect the fledgling business owners with experts and associates who will invest and mentor the start-ups as they get their ventures up and running, hopefully creating jobs for the local economy.
NBA superstar @KingJames is coming to CNBC this summer in #ClevelandHustles! MORE: https://t.co/I4wgZafrmK#TCA16 pic.twitter.com/xA1F4s8sQg
— CNBC Ambition (@CNBCAmbition) January 14, 2016
“The goal is to bring up a struggling neighborhood,” CNBC executive VP of primetime alternative Jim Ackerman told Broadcasting & Cable. “I don’t think he’s going to retire from his other job.”
Producers for the show have scouted five or six neighborhoods in Cleveland and will zero in on one for shooting and development in the weeks to come. As you can see in the graphic above, the goal is to have Cleveland Hustles ready to debut this summer.
In addition to the upcoming CNBC show, James and Carter’s production company, SpringHill Entertainment, also recently signed a movie development deal with Warner Brothers. SpringHill also produces the “Uninterrupted” digital video series for Bleacher Report and Becoming, a series of athlete profiles for Disney XD. According to the Wall Street Journal, the company is also developing a game show with NBC.
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About Ian Casselberry
Ian is a writer, editor, and podcaster. You can find his work at Awful Announcing and The Comeback. He's written for Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation.