Today, the world’s most popular sports league gave its fans a look at the logo that will be used starting for the 2016-17 English Premier League campaign. The logo was unveiled in this tweet:

The secondary logo will just use initials with the league’s iconic lion:


It certainly contrasts from the current logo which will go by the wayside after this season:


Of course, Twitter had some fun with the new logo:

The new logo will take some time getting used to, but needless to say social media certainly had some fun with it. The main omission is the “Barclays” sponsorship which has ended. But the Premier League’s global media contracts will certainly make up for any money lost from Barclays.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.