The Super Bowl is a big deal for the network that has the rights to the Big Game and for CBS, Super Bowl 50 is no exception. In recent years, the network carrying the game establishes a headquarters in the host city and CBS has unveiled this huge set that will be located at the foot of Market Street in San Francisco. The NFL has established the location as “Super Bowl City” so as the official network of Super Bowl 50, CBS is going to not just use its sports division to cover the game, but use all of its nine divisions to cover it.

You’ll see and hear Super Bowl promos in primetime, daytime, news, CBS Sports Network, Showtime, its over the top 24-hour news channel CBSN, CBS Sports Radio, CBS Radio, its syndication arm as well as the CBS-owned TV stations.

“We are looking forward to being the home of the biggest event in Super Bowl history, just as we were for the first Super Bowl 50 years ago,” said Leslie Moonves, President and CEO, CBS Corporation. “I know CBS Sports will do an outstanding job with the broadcast of the game, and we are putting the full weight of the Company behind everything surrounding the game as well. The entire experience will be a huge honor for CBS, and our coverage will provide some of the best television that viewers will see all year.”

As you can see from the picture above, CBS will have a rather elaborate set in San Francisco which will include a mini-football field with a model of the iconic Golden Gate Bridge as well as multiple sets and an area where fans can watch what is going on.

Some of the shows which will originate from the San Francisco set include:

  • SUPER BOWL LIVE – A nightly show that will air on CBS Sports Network.
  • THAT OTHER PREGAME SHOW – CBS Sports Network’s four-hour Sunday NFL pregame show will air special editions throughout the week leading up to the Big Game
  • NFL MONDAY QB – This show that normally airs Monday nights on CBSSN will also have special editions during Super Bowl Week.
  • WE NEED TO TALK – CBS Sports Network’s all-female sports show airs a Super Bowl special from San Francisco on Saturday.
  • INSIDE THE NFL – The SHOWTIME series with Adam Schein, Phil Simms, Boomer Esiason, Michael Irvin and Brandon Marshall will air from Super Bowl City to preview the Big Game.

Other CBS properties which will have a presence in the Bay Area:

  • CBS Sports Network will simulcast CBS Sports Radio shows Boomer & Carton, the Jim Rome Show and the Doug Gottlieb Show from Radio Row in San Francisco.
  • CBS News “will have correspondents in San Francisco and around the country reporting on the significance of the big game and the business implications of television’s most-watched event.”
  • CBS Television Distribution’s Entertainment Tonight and The Insider will also send reporters to media day and to the parties surrounding the Super Bowl.
  • CBS Entertainment shows The Late Show With Stephen Colbert gets the coveted post-Super Bowl slot with a live show from New York and that will be followed by a Super Bowl edition of the Late Late Show With James Corden which airs after the late local news and Colbert.

So CBS will provide blanket coverage of the Super Bowl and there’s no way you can miss it unless you decide to shut your TV off until it’s time for kickoff.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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