The company that paid for Dan Patrick’s services recently (Content Factory) is going through all the stops to make sure you can get your DP fix.

His (Jimmy deCastro) new company, Content Factory, plans to distribute Patrick across nine platforms: AM/FM radio, satellite and HD radio, online, television, mobile, publishing, out-of-home video (i.e. screens at gas station pumps), retail and event marketing.

“It has 12 logos on it,” de Castro said. “We told Dan: ‘That’s what ESPN is to you. You don’t want to wear 12 logos. You want to wear Dan Patrick, and when we sell Budweiser here, you own it.'”

“He had been a paid employee,” de Castro said. “Now he owns a percentage of the radio show.”

Buuuuurn! Dan’s new platforms are set to kick off September 9th, so keep all your orifices peeled.

Patrick buys into a vision (Chicago Tribune)