After nine months of operation, DirecTV Now is about to add 25 local network affiliates to its lineup. The stations will consist of ABC, Fox and NBC affiliates. That increases the total number of local affiliates across the country on DirecTV Now to 130 in 70 markets.
With the additional stations, it means that more than 20 markets will have local network affiliates for the first time on DirecTV Now.
Recently, DirecTV now signed a deal with CBS to pick up its stations, however, there are no plans to have any of their affiliates come board at this time.
The new stations come at a time after DirecTV Now recently announced that it has signed up 500,000 subscribers. It’s important for the streaming services to have the local stations. This has not been a problem for cable and satellite providers which have long-standing deals with local affiliate groups.
As streaming services gain more prominence, they have to stand out from each other and signing local stations is one way to do that.
DirecTV Now subscribers will have a cloud DVR that will have 100 hours of HD storage. The service hadn’t offered this service while others like YouTube TV had one in place. DirecTV Now had said it would get a cloud DVR up and running in time for late summer and it has.
So DirecTV Now has added some new local affiliates and a cloud DVR that could attract some subscribers that are on the fence.