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Ratings News and Notes
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The NASCAR Monster Cup race Overton’s 400 on July 30 from Pocono, Pa. was NBCSN’s top telecast of the week with 3.67 million viewers but was a 14-percent increase from the race of two years ago (Aug. 2, 2015: 4.264 million viewers) when it was known as the Windows 10 400. Rain delayed the 2016 Pocono race to Monday, Aug. 1, 2016 and had drawn 1.47 million viewers.
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With NASCAR airing on NBCSN on July 30, the Honda Indy 200 from Lexington, Ohio shifted to CNBC and drew 200,000 viewers for its live telecast. After NASCAR’s Pocono race, the replay of the Honda Indy 200 on NBCSN prime time drew 576,000 viewers. Last year’s race that had aired live on NBCSN (July 31, 2016: 811,000 viewers). As a positive, this race was up 16 percent from two years ago when it had also been a CNBC telecast (Aug. 2, 2015: 172,000 viewers).
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F1 Racing’s Hungarian Grand Prix race on NBCSN July 30 registered 508,000 viewers, up 6 percent from last year’s race (July 24, 2016: 477,000 viewers) and up 46 percent from two years ago when it had aired on CNBC (July 26, 2015: 349,000 viewers)
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The United States’ 2-1 victory over Jamaica in the “2017 CONCACAF Gold Cup” final in soccer on Wednesday, July 26 drew 2.29 million viewers (1.2 household rating) on Univision and Univision Deportes and 1.77 million viewers (1.01 household rating) on FS1. The combined audience of 4.06 million viewers — the lowest viewership for a Gold Cup final this decade so far, compared to Mexico-Jamaica in 2015 (6.98 million), USA-Panama in 2013 (4.7 million), and USA-Mexico in 2011 (8.9 million) and in 2009 (5.8 million).
On a more positive note, the 2017 CONCACAF Gold Cup final on FS1 was the No. 1 cable telecast for the night on July 26 among adults 18-49 (0.71 rating).
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With MLB action on FS1, the UFC 214 Prelims aired on FXX and attracted an audience of 886,000 viewers. It represented an increase of 67 percent from FXX’s year-ago average in the same time slot. It was also the most-watched sports program on television during the 8-10 p.m. time slot on Saturday, July 29. The show peaked during the Aljamain Sterling–Renan Barao fight at 1.072 million viewers. It ranked as the third-most-watched UFC prelims of the year to-date. (Source: Low Kick MMA)
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For weekday mornings of July 17-21 and July 24-28, FS1’s highly-promoted “Skip & Shannon: Undisputed” averaged 137,000 viewers, defeating the 10 a.m.-noon period of “SportsCenter” on ESPN2 (average of 117,000 viewers).
Skip Bayless’ previous talk show “First Take” on the ESPN flagship outdrew both competing programs combined with an average of 320,000 viewers.
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The U.S. Girls’ Junior Amateur golf tournament on FS1 in the afternoons of July 27-29 averaged 83,000 viewers, besting the boys’ amateur tournament from the previous week (July 20-22, 2017: 59,000 viewers).
NBCSN Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is down -24 percent (145,000 vs. 190,000) from one week earlier and down -41 percent (145,000 vs. 246,000) from the same week one year ago (July 25-31, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is up +12 percent (181,000 vs. 161,000) from one week earlier and up +20 percent (181,000 vs. 151,000) from the same week one year ago (July 25-31, 2016).
Viewership averages for the following NBCSN programs of the week:
- “Pro Football Talk AM” (July 24-27): 14,000 (7,000 adults 18-49)
- “Dan Patrick Show” (July 24-28): 50,000 (21,000 adults 18-49)
- “NASCAR America” (July 24-27): 102,000 (21,000 adults 18-49)
IndyCar Central Pre-Race (CNBC, July 30 3:00-3:47 p.m.) 93,000 viewers (12,000 adults 18-49)
IndyCar Series: Mid-Ohio Race (CNBC, July 30 3:47-5:38 p.m.) 200,000 viewers (38,000 adults 18-49)
IndyCar Central Post Race (CNBC, July 30 5:38-6:00 p.m.) 128,000 viewers (29,000 adults 18-49)
NASCAR Monster Cup Series Practice: Pocono (CNBC, July 29 9:00-10:00 a.m.) 123,000 viewers (32,000 adults 18-49)
Fox Sports 1 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is down -29 percent (313,000 vs. 441,000) from one week earlier and up +61 percent (313,000 vs. 194,000) from the same week one year ago (July 25-31, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is down -12 percent (134,000 vs. 152,000) from one week earlier and up +35 percent (134,000 vs. 99,000) from the same week one year ago (July 25-31, 2016).
Viewership averages for the following FS1 programs of the week:
- “Skip & Shannon: Undisputed” (FS1 July 24-28): 136,000 (65,000 adults 18-49)
- “The Herd” (FS1 July 24-27): 77,000 (35,000 adults 18-49)
- “The Herd” (FS1 July 28): 24,000 (11,000 adults 18-49)
- “Speak For Yourself” (FS1 July 24-27): 71,000 (24,000 adults 18-49)
- “NASCAR Race Hub” (FS1 July 24-27): 190,000 (35,000 adults 18-49)
- “MLB Whiparound” (FS1 July 24-28): 85,000 (46,000 adults 18-49)
- “TMZ Sports” (FS1 July 24-28 late night): 34,000 (19,000 adults 18-49)
- “TMZ Sports Weekend” (FS1 Late July 29/Early July 30 4:13-4:40 a.m.): 69,000 (26,000 adults 18-49)
- “TMZ Sports” (FS2 July 25-28 9:00-9:30 a.m.): 10,000 (5,000 adults 18-49)
UFC 214 Pre-Fight (FXX, July 29 7:00-8:00 p.m.) 307,000 viewers (177,000 adults 18-49)
UFC 214 Prelims (FXX, July 29 8:00-10:00 p.m.) 886,000 viewers (519,000 adults 18-49)
Boxeo de Campeones: V. Ortiz vs. S. Corral (Fox Deportes, July 30 7:00-9:00 p.m.) 45,000 viewers (16,000 adults 18-49)
Major League Baseball: San Francisco Giants @ Los Angeles Dodgers (Fox Deportes, July 29 4:00-7:00 p.m.) 38,000 viewers (15,000 adults 18-49)
Major League Soccer: Atlanta United @ Orlando City (Fox Deportes, July 29 10:00 p.m.-midnight) 13,000 viewers (7,000 adults 18-49)
UFC 214 Prelim (Fox Deportes, July 29 8:00-10:00 p.m.) 33,000 viewers (18,000 adults 18-49)
Fox Sports 2 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is down -45 percent (32,000 vs. 58,000) from one week earlier and down -44 percent (32,000 vs. 57,000) from the same week one year ago (July 25-31, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is down -18 percent (23,000 vs. 28,000) from one week earlier and up +5 percent (23,000 vs. 22,000) from the same week one year ago (July 25-31, 2016).
Source: Live+Same Day data, Nielsen Media Research
