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Ratings News and Notes
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The NASCAR Xfinity race Lilly Diabetes 250 on NBCSN July 22 from Indianapolis, Ind. drew 1.186 million viewers, a 6-percent increase from last year’s race (July 23, 2016: 1.591 million viewers). Its adults 18-49 delivery (340,000 viewers within the demo) is roughly the same as last year’s (July 23, 2016: 343,000 adults 18-49).
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While FS1 was televising the CONCACAF Gold Cup, the NASCAR Camping World Truck Series’ Eldora Dirt Derby on July 19 shifted to Fox Business Network and drew 659,000 viewers. This showed growth of 2 percent from last year’s race on FS1 (July 20, 2016: 644,000 viewers).
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ARCA Racing’s Sioux Chief PowerPEX 200 on FS1 July 21 from Brownsburg registered 192,000 viewers, up 12 percent from last year’s race (July 22, 2016: 171,000 viewers) and up 5 percent from two years ago (July 24, 2015: 182,000 viewers)
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NBCSN’s live coverage of cycling’s Tour de France in mornings on July 1-7, 9, 11-16 and 18-23 averaged 306,000 viewers and 93,000 adults 18-49, up 3 percent (in viewers) and up 23 percent (in adults 18-49) from the year-ago coverage (July 2-8, 10, 12-18 & 20-24, 2016: 298,000 viewers/75,000 adults 18-49).
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Fox Sports’ live coverage of the USA-Costa Rica semifinal of soccer’s CONCACAF Gold Cup tournament on FS1 July 22 posted 1.094 million, down 11 percent from the 2015 Gold Cup semifinal of Jamaica-USA (July 22, 2016: 1.231 million viewers). The Jamaica-Mexico semifinal on FS1 July 23 (794,000 viewers) represented a 277 percent increase from the 2015 Mexico-Panama semifinal (287,000 viewers on July 22, 2016) but the match two years ago had aired on the lesser available FS2. Thru July 23, the CONCACAF Gold Cup on FS1 and FS2 has averaged 347,000 viewers, down 8 percent from 2015 (375,000 viewers thru July 22, 2015).
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FS1’s Major League Baseball July 22 doubleheader of St. Louis-Chicago Cubs followed by Texas-Tampa Bay averaged 517,000 viewers, down 11 percent from last year’s doubleheader of San Francisco-N.Y. Yankees and Texas-Kansas City (July 23, 2016: 580,000 viewers) but up 13 percent among adults 18-49 (151,000 vs. 134,000)
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The U.S. Junior Amateur golf tournament on FS1 in the afternoons of July 20-22 averaged 59,000 viewers.
NBCSN Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is even (190,000 vs. 190,000) from one week earlier and up +9 percent (190,000 vs. 175,000) from the same week one year ago (July 18-24, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is down -30 percent (161,000 vs. 230,000) from one week earlier and down -49 percent (161,000 vs. 316,000) from the same week one year ago (July 18-24, 2016).
Viewership averages for the following NBCSN programs of the week:
- “NASCAR America” (July 17-20): 84,000 (14,000 adults 18-49)
- “Sports Jeopardy” (July 22-23): 124,000 (38,000 adults 18-49)
NASCAR Monster Cup Series Practice: Indianapolis (CNBC, July 22 9:00-10:00 a.m.) 100,000 viewers (29,000 adults 18-49)
NASCAR Monster Cup Series Practice: Indianapolis (CNBC, July 22 11:00 a.m.-noon) 130,000 viewers (28,000 adults 18-49)
NASCAR Special: The Decades (CNBC, July 22 10:00-11:00 a.m.) 101,000 viewers (23,000 adults 18-49)
Fox Sports 1 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is up +40 percent (441,000 vs. 314,000) from one week earlier and up +56 percent (441,000 vs. 282,000) from the same week one year ago (July 18-24, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is up +11 percent (152,000 vs. 137,000) from one week earlier and up +45 percent (152,000 vs. 105,000) from the same week one year ago (July 18-24, 2016).
Viewership averages for the following FS1 programs of the week:
- “Skip & Shannon: Undisputed” (FS1 July 17-21): 138,000 (76,000 adults 18-49)
- “The Herd” (FS1 July 17-21): 64,000 (33,000 adults 18-49)
- “Speak For Yourself” (FS1 July 17-18 & 20-21): 60,000 (25,000 adults 18-49)
- “Speak For Yourself” (FS2 July 19): 21,000 (13,000 adults 18-49)
- “NASCAR Race Hub” (FS1 July 17-18): 141,000 (24,000 adults 18-49)
- “MLB Whiparound” (FS1 July 17-21): 73,000 (39,000 adults 18-49)
- “TMZ Sports” (FS1 July 17-18 & 20-21 late night): 39,000 (22,000 adults 18-49)
- “TMZ Sports Weekend” (FS1 Late July 23/Early July 24 2:30-3:00 a.m.): 70,000 (19,000 adults 18-49)
- “TMZ Sports” (FS2 July 18-21 9:00-9:30 a.m.): 4,000 (1,000 adults 18-49)
NASCAR Camping World Truck Series Setup (Fox Business Network, July 19 9:00-9:30 p.m.) 444,000 viewers (222,000 adults 18-49)
NASCAR Camping World Truck Series Racing: Eldora (Fox Business Network, July 19 9:30-11:46 p.m.) 659,000 viewers (233,000 adults 18-49)
Boxeo de Campeones: M. Flores vs. C. Avalos (Fox Deportes, July 18 9:00 p.m.-11:01 p.m.) 37,000 viewers (25,000 adults 18-49)
Major League Baseball: St. Louis Cardinals @ Chicago Cubs (Fox Deportes, July 22 4:00-6:46 p.m.) 35,000 viewers (9,000 adults 18-49)
Major League Soccer: Vancover Whitecaps @ Portland Timbers (Fox Deportes, July 23 6:36-9:00 p.m.) 28,000 viewers (20,000 adults 18-49)
UFC Prelim (Fox Deportes, July 22 6:46-8:00 p.m.) 27,000 viewers (9,000 adults 18-49)
Fox Sports 2 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is up +29 percent (58,000 vs. 45,000) from one week earlier and up +152 percent (58,000 vs. 23,000) from the same week one year ago (July 18-24, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is up +41 percent (28,000 vs. 27,000) from one week earlier and up +56 percent (28,000 vs. 18,000) from the same week one year ago (July 18-24, 2016).
Source: Live+Same Day data, Nielsen Media Research
