wwe

On Thursday, ESPN unveiled its newest project, a vertical devoted to the WWE.

According to a press release, “WWE on ESPN” will “serve as a one-stop destination for content including match results, features, wrestler profiles, rankings, international wrestling, video and more.”

Via the release:

“Professional wrestling fans are sports fans who are mobile, global and passionate,” said Chad Millman, ESPN vice president, editorial director, domestic digital content. “That’s the audience we’re in the business of serving.”

ESPN has been gradually expanding its wrestling coverage for a while now. Last year, the network began breaking WWE news and hosting SportsCenter segments with wrestling personalities.

In an interview with TheWrap, Millman said ESPN plans to treat the WWE like any other sports league and said he was encouraged by the response to John Cena’s turn hosting the ESPYs last month.

“It did speak to the relationship between sports fandom and wrestling fandom — and where the intersection is, which is why we are doing this right now,” he continued. “We see every day how passionate wrestling fans are and how often they are also sports fans. The way that they perceive wrestling and pro wrestlers is not that different to how we perceive other professional sports stars.

Among the first stories on the new vertical are a piece about pro wrestling’s women’s division (which, as of about 1 p.m. ET is the lead  story on ESPN.com), a consideration of Conor McGregor’s potential jump to WWE and an analysis by Darren Rovell of wrestling’s financial health.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.