This season, the NFL Sunday afternoon windows have been immune from the double digit drops suffered by the primetime games. However, that has changed. Even though Sunday’s Indianapolis-Green Bay game is the 4:25 p.m. ET window had two superstars of the game, Andrew Luck and Aaron Rodgers and went to 87% of the country, the overnight rating dropped 20% from the year before.
CBS received a 12.8 overnight rating for the late window which included Colts-Packers and Titans-Chargers. Last year, CBS received a 16.1 overnight number for the same Week 9 window. And in 2014, CBS got an 18.6 for Broncos-Patriots.
Not counting the Week 17 doubleheaders when both CBS and Fox air games in the late Sunday window, this week’s 12.8 overnight is the lowest level for the late NFL Sunday afternoon dating back to Week 3 in 2009 when Pitttsburgh-Cincinnati received a 12.6 rating for CBS.
To top it off, Colts/Packers was the lowest-rated late Sunday afternoon window of the season. Sports Media Watch says CBS has had five of the lowest overnight ratings in 2016 all below 14.0.
So the NFL continues to see lower ratings in 2016. The league’s offices are hoping the ratings will go up once the Presidential election is over, but right now, there doesn’t appear to be any sign that the ratings will be going up any time soon.