Layer3 TV has added MLB Network and its companion network Strike Zone to its lineup. Layer3 is a small cable startup which has launched in Chicago and Washington, D.C. It’s beginning operation in Los Angeles this week and is expected to launch in Denver soon.
The latest
- Adrian Wojnarowski supportive of protégé Shams Charania replacing him at ESPN
- NBA, NHL stand to lose tens of millions if Bally Sports does not emerge from bankruptcy
- A.J. Pierzynski weighs in on Fox broadcast backlash: ‘We pissed off both sides…that means you’re doing your job’
- Political ads dominating sports telecasts with seemingly no end in sight
All subscribers to Layer3 will see MLB Network added to the allHD Platinum package. Strike Zone which is similar to RedZone which cuts in to live action and shows scoring opportunities will be seen on Layer3’s Sports & Info Tier. Strike Zone is aired on Tuesday and Friday nights during the regular season.
MLB Network says it’s happy to be expanding its reach:
“We’re excited that Layer3 TV’s customers can now access MLB Network programing in time for the World Baseball Classic this month and Opening Day in just a few weeks,” said Rob McGlarry, president of MLB Network, in a statement. “MLB Network offers comprehensive coverage, access and an insider’s perspective on the sport that has never been seen before. Layer3 TV helps us expand our reach and accomplish our goal of bringing MLB Network to as many fans as possible.”
In an age where new streaming services seem to be popping up every day, Layer3 is going the traditional cable route. It seems to be quite ambitious in expanding its base and after starting in two cities, Layer3 hopes Los Angeles and Denver will become tentpole cities in the near future.