NASCAR takes small ratings hit for Prime Video races, but audience skews younger
"There were lots of people who doubted that the numbers would be as good as they are."
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NASCAR President Steve Phelps ‘confident’ fans will embrace new TV deal
"Do I think our fans will find it? I am confident that they will."
NASCAR developing virtual reality tech allowing fans to drive ’41st car’
“As the race is going on with 40 cars, you are the 41st car."
NASCAR president Steve Phelps discusses TV rights negotiation challenges
NASCAR President Steve Phelps joined SBJ's Sports Media Podcast to discuss the challenges that the current climate has.
NASCAR president Steve Phelps opens up about next media rights deal
Even though streaming is the future, NASCAR wants to have a presence on broadcast TV.
NASCAR race at Richmond earns a 1.0, the lowest rating since at least 2000 and another sign of the sport’s struggles
The 1.0 here is part of a disturbing trend; more races this year have pulled a 1.5 or less than in the previous 17 seasons combined.
