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The General’s Kale Sligh talks partnerships with Shaq, G League, ‘Bad Luck Brian,’ and ‘The Break’

"The docuseries has become the most-viewed G League partnered content series of all time, proving our campaign messaging is already resonating with key audiences."

By Andrew Bucholtz OnApr 27, 2023 0
Advertising

The G League’s ‘The Break’ docuseries capitalizes on Mac McClung’s incredible Slam Dunk Contest win

The Break hit the difficult target of featuring someone before they come to wide attention, then using that relationship well for extra access around something that got the subject wide attention.

By Andrew Bucholtz OnMar 8, 2023 0
NBA

G League announces eight-part docuseries on players including Scoot Henderson, Norris Cole, and more

"We're especially proud to bring attention to our talented players and share the unique stories of our league through this new docuseries and to watch them grow into future draft picks and NBA stars."

By Andrew Bucholtz OnNov 16, 2022 0

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