ESPN ads Archives

ESPN’s NFL Draft ad on Tua Tagovailoa and his family feels odd given their previous coverage

An ESPN NFL Draft ad focusing on Tua Tagovailoa's family seems a little strange in light of the 2018 firestorm ESPN kicked off with a feature that included coverage of Tagovailoa's father beating him with a belt.

ESPN’s proposed “real-time product placement” for ads might be better as outcome alteration than stat insertion

Putting stats into ads might have some merit, but there might be a bigger long-term boost from altering which ads with athletes air depending on how the game is going.