DirecTV is giving its subscribers access to three 4K channels. Those who have the “Select” plan will be able to watch the 4K channels including channel 106 which airs selected MLB, NBA and Notre Dame football games as well as certain golf tournaments in the next phase of HD.
The other two 4K channels on DirecTV include a pay per view channel as well as a general entertainment channel.
The Select tier has 145 channels at $50/month. It’s one of DirecTV’s most affordable packages along with the Family plan. Those who have the Ultimate and Premier plans, the higher-priced packages previously had access to the 4K channel.
To watch the 4K programming, DirecTV requires an HR54 Genie HD DVR, a 4K TV and a DirecTV technician to install the Genie system.
So more DirecTV subscribers will be able to watch sports in 4K provided they have the right equipment. As it did with high definition in the last decade, DirecTV is making a push into the new phase of HD with 4K programming.
Of course, you have to have a 4K TV to watch it all, but with more people buying the new TV’s, they’re going to jonesing for programming that will be in 4K. DirecTV hopes its offerings will be enough to get people to upgrade their equipment so they’ll be able to watch live sports.
It’s all about bringing new technology and standing out from other pay TV providers. By offering 4K to more subscribers, DirecTV hopes to do just that.