The USA-Sweden game at the Women’s World Cup had been highly anticipated since the draw put the two countries together in the same group. With the USA facing its former coach in Pia Sundhage, people were looking forward to watching the game and it showed with a record audience for a soccer game on Fox.
An average viewership of 4.5 million people watched the game making USA-Sweden the most-watched game over 2011 UEFA Champions League Final between Barcelona and Manchester United which garnered an audience of 2.6 million.
The audience of 4.5 million is the 4th most-watched women’s soccer game in the U.S. after USA-China, the 1999 Women’s World Cup Final, Japan-USA in 2011 and Brazil-USA in 1999.
USA-Sweden is the most-watched game of this year’s Women’s World Cup as it eclipses USA-Australia’s 3.3 million on Fox Sports 1. In addition, it was the most-watched Women’s World Cup Group Stage game.
The game peaked with an audience of 6.4 million in the last quarter-hour of the game between 9:30 and 9:45 p.m. ET.
So in the first week of the Women’s World Cup, Fox and Fox Sports 1 have seen record audiences for the U.S. Women’s National Team and have increased their viewership from the year before.
In addition, Fox tells us the top 10 markets:
Top 10 Markets for USA-Sweden:
Richmond (5.6)
Las Vegas (5.1)
Milwaukee (5.0)
Columbus (4.5)
St. Louis (4.3)
Washington, D.C. (4.2)
Norfolk (4.2)
New Orleans (4.2)
Providence (4.2)
Dayton (4.2)
And the game gave Fox its first Friday primetime win since last December with the Pac-12 Championship Game.
With the last U.S. group game on Tuesday against Nigeria, Fox should see another good audience.
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