Since retiring from the NBA, Shaquille O’Neal has become a full-time studio analyst on TNT, a commercial pitchman and developer of various products. Now, you can add sitcom executive producer to Shaq’s resume. truTV has announced that O’Neal will develop a workplace sitcom which will be based on his own business empire.

The working title for this sitcom is “Shaq Inc.” and will be developed by Mike Tollin, the movie director behind the 30 for 30 documentary “Small Potatoes: Who Killed the USFL?,” Coach Carter, Varsity Blues and Radio.

So what will “Shaq Inc.” be about? Let the description from the official announcement tell you:

This half-hour scripted comedy follows Shaquille O’Neal and the team who runs his sprawling business empire. The offbeat, yet capable, group juggles the mayhem of managing Shaq’s existing products and endorsements while implementing his latest batch of eccentric and oftentimes brilliant business ideas. But while they’re all working towards the same goal, each employee is constantly jockeying for the power and recognition to make the big guy proud.

Does this sound exciting? Does this make you want to binge watch when it gets released on Netflix? Probably not, but with truTV’s ratings down 31% in 2014, a change from the network’s reality schedule might be what the doctor ordered.

There’s no word on the cast or how much Shaq will be seen in the sitcom. We’ll get more details of the series as we get closer to the premiere date.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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