It seems like we’ve been talking about Jason Whitlock’s mythical ESPN site for decades and wondering if it was ever going to become a reality. Finally in the past several months, momentum has been gathered and hires have been made. Now, the site finally has a name and projected launch date. Whitlock’s vertical geared towards African-American readers will be entitled “The Undefeated” and according to the new homepage it will launch in the summer of 2015.
Whitlock announced the news on Colin Cowherd’s radio program today. And there’s a bit of a preview of the website with a longform at ESPN.com by Jesse Washington about Charles Barkley appearing with The Undefeated branding. On that page, here’s what ESPN says about the website:
“Through the lens of sports, The Undefeated will be the premier platform for intelligent analysis and celebration of black culture and the African-American struggle for equality. The Undefeated will challenge, engage and advocate for people of color in a manner consistent with the black-press pioneers, such as Sam Lacy, who led the charge for Jackie Robinson’s civil rights-sparking baseball career.”
Here’s what it looks like at theundefeated.com. Note the “Presented by ESPN & Jason Whitlock” in the upper right-hand corner. The name appears to originate from a quote from the late Maya Angelou:
ESPN has a presser with even more details about the new website including the editorial staff that’s been hired here.