Mike & Mike had NCAA President Mark Emmert on their program Friday morning.  As part of the interview, the show’s Twitter account asked fans to tweet in their own questions to Emmert by using the hashtag #AskEmmert.

What could go wrong?

What could possibly go wrong?

As always, these are Real Tweets from Real People….







The #AskEmmert hashtag was largely fun and games – a social media campaign hijacked like so many other social media campaigns.  If Mike & Mike thought #AskEmmert would deliver a few friendly, thoughtful questions and not a hilarious/raunchy/damning countrwide trending topic, they were badly mistaken.

And if you thought that was some not-so-good publicity for the NCAA and its President, that was nothing compared to what actually happened when he opened up his wordhole and began to speak.  It’t not a good thing for your organization when one of the worst things you can do is allow your President to speak in public.

One would think Emmert would address all the concerns that face his organization with some sense of gravitas.  Again, wrong.  Emmert made flippant remarks about paying CFL players and student-athletes taking spots away from other students that paid to go to college.

That’s right, the head of the NCAA, the National Collegiate ATHLETIC Association put down student athletes on national radio.

We tried to reach out to the head of the NCAA’s public relations department about Emmert’s comments, but they were rejecting all questions at this time.

Emmert will appear on The Dan Patrick Show Monday morning.  Maybe this time he’ll answer some of those #AskEmmert questions he missed this morning.

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