There are many advantages to being on social media. And of course, there’s the dark side. On Thursday, the New England Patriots wanted to thank its Twitter followers for helping the team reach over the one million mark.

To show its gratitude, the Patriots said it would make digital custom jerseys to the followers who retweeted its message.

For the most part, those with legitimate Twitter accounts retweeted the message and received a reply in kind. Then there was this tweet which found a way around the Patriots filter and got this automated reply (NSFW).

Pats tweet

Now the offending account is gone and so is the tweet, but apparently this has been done before by someone knowing it will receive an auto reply and becoming a follower for that effect.

With the Patriots falling victim to this prank, it’s likely that other teams and brands will be on the lookout for this account and subsequently filter it out.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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