Your favorite action hero John McClane has teamed up with ESPN’s promotions team to completely ruin SportsCenter on June 26th….
“This first-of-its-kind movie promotion with ESPN will culminate in a special “Live Free or Die Hard” edition of SportsCenter on June 26. Commercial breaks will be replaced by interstitial vignettes featuring Willis, the Philadelphia Eagles’ Donovan McNabb and ESPN’s Mike & Mike. There will also be exclusive sneak peaks of “Live Free or Die Hard,” which Twentieth Century Fox releases everywhere June 27.
Additionally, Willis will be seen in hilarious co-branded TV spots alongside the San Diego Chargers’ Antonio Gates announcing “The ‘Live Free or Die Hard’ Sports Fan Challenge” and inviting viewers to log on to ESPN.com to enter the contest. Participants can register to win a private screening of the film for friends and family; a trip to a live taping of SportsCenter; and weekly prizes include DVD Box sets of the Die Hard Collection.”
Hilarious? I’ll be the judge of that. And Yippie Ki Yay Stuart Scott….Yippie Ki Yay.
(Via ESPN’s Press Release)