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Ratings News and Notes

  • The NASCAR Monster Cup race I Love New York 355 at The Glen on Aug. 6 from Watkins Glen, N.Y. was NBCSN’s top telecast of the week with 3.25 million viewers but declined by 19 percent from the most recent time the race aired on NBCSN which was two years ago (Cheez-It 355 at The Glen on Aug. 9, 2015: 3.982 million viewers). Because of NBCSN’s coverage of the 2016 Rio Summer Olympics, the 2016 race was shifted to USA Network on Sunday, Aug. 7, 2016 and had drawn 3.828 million viewers — the 2017 race down 15 percent from 2016, comparatively.

  • On Aug. 5, NASCAR Xfinity Series: Zippo 200 at The Glen on NBCSN registered 1.2 million viewers, up 17 percent from last year’s race on CNBC which aired opposite the Olympics (Aug. 6, 2016: 1.023 million viewers) but down 12 percent from two years ago when it had aired on NBCSN (Aug. 8, 2015: 1.361 milliom viewers)

  • The “2017 MLS All-Star Game” on FS1 from Aug. 2 between the MLS All-Stars and Real Madrid delivered its least-watched English-language telecast in four years with 420,000 viewers. It marked an 18-percent decline from last year’s All-Star Game that featured Arsenal FC and had aired on ESPN (July 28, 2016: 513,000 viewers).

    The news was more positive when factoring the Spanish-language broadcaster Univision. The game drew the best combined viewership ever with 1.9 million from Univision and Univision Deportes (0.8 household rating, 1.48 million) and FS1 (0.25 household rating, 420,000). This surpassed the previous record mark of 1.45 million viewers set in 2011 by ESPN2 and Telefutura (now known as Unimas).

    The first MLS Sunday doubleheader post-All-Star break was New York City FC-N.Y. Red Bulls followed by Sporting Kansas City-Atlanta United on FS1 from Aug. 6 averaged 285,000 viewers, a significant jump of 111 percent from the most recent first post-All-Star MLS doubleheader that did not air opposite Summer Olympics — Portland-San Jose on ESPN2, Chicago-FC Dallas on FS1 from two years ago (Aug. 2, 2015: average of 135,000 viewers). Compared to last year’s FS1 Sunday duo of Seattle-Orlando City and N.Y. Red Bulls-L.A. Galaxy on Aug. 7, 2016 that was opposite the Rio Olympics, it was up 310 percent in total viewers (258,000 vs. 92,000).

  • Los Angeles Dodgers at New York Mets on FS1’s non-exclusive telecast of Saturday afternoon Major League Baseball on Aug. 5 (361,000 viewers) was up 14 percent from the year-ago game (Boston-L.A. Dodgers on Aug. 6, 2016: 316,000 viewers) although that game had aired opposite the Rio Summer Olympics.

    Earlier in the week on Aug. 1, Minnesota Twins at San Diego Padres on FS1 (171,000 viewers) was down 69 percent from the year-ago Tuesday night FS1 showcase of St. Louis-Chicago Cubs (Aug. 2, 2016: 546,000 viewers).

  • UFC Fight Night 114 on FS1 Aug. 5 from Mexico City featuring Sergio Pettis and Brandon Moreno averaged 859,000 viewers, up 5 percent from FS1’s most-recent Fight Night — 112, from June 25 (819,000 viewers). The event peaked at 988,000 viewers during the co-main event bout of Alexa Grasso-Randa Markos. (Source: Low Kick MMA)

  • For weekday mornings of July 17-21, July 24-28 and July 31-Aug. 4, FS1’s “Skip & Shannon: Undisputed” averaged 130,000 viewers, defeating the 10 a.m.-noon period of “SportsCenter” on ESPN2 (average of 114,000 viewers).

    Skip Bayless’ previous talk show “First Take” on the ESPN flagship outdrew both competing programs combined with an average of 342,000 viewers.

  • FS2’s coverage of cycling’s Tour of Utah from July 31-Aug. 6 averaged 21,000 viewers, up 74 percent from last year’s average (12,000 viewers from Aug. 1-7, 2016) but down 33 percent from two years ago when the race had aired on FS1 and FS2 (Aug. 3-9, 2015: average of 32,000 viewers).

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NBCSN Top 25 (and Select) Programs

NBCSN ratings for July 31-August 6, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is up +42 percent (206,000 vs. 145,000) from one week earlier and down -68 percent (206,000 vs. 651,000) from the same week one year ago (August 1-7, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is up +8 percent (195,000 vs. 181,000) from one week earlier and down -58 percent (195,000 vs. 461,000) from the same week one year ago (August 1-7, 2016).

Viewership averages for the following NBCSN programs of the week:

  • “Pro Football Talk AM” (July 31-Aug. 4): 22,000 (10,000 adults 18-49)
  • “Dan Patrick Show” (July 31-Aug. 4): 33,000 (19,000 adults 18-49)
  • “NASCAR America” (July 31-Aug. 4): 111,000 (16,000 adults 18-49)

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Fox Sports 1 Top 25 (and Select) Programs

FS1 ratings for July 31-August 6, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is down -13 percent (272,000 vs. 313,000) from one week earlier and down -3 percent (272,000 vs. 281,000) from the same week one year ago (August 1-7, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is down -7 percent (125,000 vs. 134,000) from one week earlier and up +30 percent (125,000 vs. 96,000) from the same week one year ago (August 1-7, 2016).

Viewership averages for the following FS1 programs of the week:

  • “Skip & Shannon: Undisputed” (FS1 July 31-Aug. 4): 118,000 (64,000 adults 18-49)
  • “The Herd” (FS1 July 31-Aug. 4): 94,000 (49,000 adults 18-49)
  • “Speak For Yourself” (FS1 July 31-Aug. 4): 71,000 (35,000 adults 18-49)
  • “NASCAR Race Hub” (FS1 July 31-Aug. 3): 184,000 (35,000 adults 18-49)
  • “MLB Whiparound” (FS1 July 31-Aug. 4): 53,000 (22,000 adults 18-49)
  • “TMZ Sports” (FS1 July 31-Aug. 4 late night): 28,000 (16,000 adults 18-49)
  • “TMZ Sports Weekend” (FS1 Late Aug. 5/Early Aug. 6 3:06-3:34 a.m.): 141,000 (44,000 adults 18-49)
  • “TMZ Sports” (FS2 Aug. 1-4 9:00-9:30 a.m.): 9,000 (3,000 adults 18-49)

Bundesliga Super Copa: Borussia Dortmund vs. Bayern Munich (Fox Deportes, Aug. 5 2:23-4:40 p.m.) 87,000 viewers (60,000 adults 18-49)

Major League Baseball: Minnesota Twins @ San Diego Padres (Fox Deportes, Aug. 1 10:55 p.m.-1:00 a.m.) 14,000 viewers (7,000 adults 18-49)

Major League Baseball: Los Angeles Dodgers @ New York Mets (Fox Deportes, Aug. 5 4:40-7:30 p.m.) 36,000 viewers (17,000 adults 18-49)

Major League Soccer: New York City FC vs. New York Red Bulls (Fox Deportes, Aug. 6 6:00-8:11 p.m.) 33,000 viewers (20,000 adults 18-49)

Major League Soccer: Sporting KC vs. Atlanta United (Fox Deportes, Aug. 6 8:11-10:30 p.m.) 25,000 viewers (16,000 adults 18-49)

UFC Prelim (Fox Deportes, Aug. 5 8:00-10:00 p.m.) 45,000 viewers (28,000 adults 18-49)

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Fox Sports 2 Top 25 (and Select) Programs

FS2 ratings for July 31-August 6, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is down -16 percent (27,000 vs. 32,000) from one week earlier and up +29 percent (27,000 vs. 21,000) from the same week one year ago (August 1-7, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is down -9 percent (21,000 vs. 23,000) from one week earlier and up +17 percent (21,000 vs. 18,000) from the same week one year ago (August 1-7, 2016).

Source: Live+Same Day data, Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.