Ladies and gentlemen, the advocate for Brock Lesnar, Paul Heyman, is starring in his own reality show.
So Paul Heyman is not only one of the most entertaining people in all of wrestling, he’s one of the most entertaining people on earth. He also promotes himself incredibly well, so it makes sense that Heyman would work to create a show based on a day in the life of his agency, Looking4Larry.
According to The Wrap,
“It’s a day in the life of the Looking4Larry agency and all of the many problems that we are forced to solve,” Heyman described. “It’s the juggling act.”
One person at the company described the marketing approach for Heyman as “ingeniously dysfunctional”, which makes plenty of sense considering he comes from the world of pro wrestling. A Yahoo Sports documentary about Heyman was produced during the week of Wrestlemania 32. Heyman now has a distribution deal with Yahoo.
“I’m a single parent looking to demonstrate to his children that you can work your ass off and have the time of your life doing it,” Heyman said as he described his professional life. “I sleep two hours a night, so if I don’t keep busy, I end up getting myself in a lot of trouble.”
Before creating Looking4Larry, Heyman created and ran ECW. After ECW went bankrupt and bought out by WWE, Heyman went to work for Vince McMahon becoming a commentator and manager in front of the screen. Heyman has managed Brock Lesnar, The Big Show, Kurt Angle, CM Punk and Rob Van Dam among others. Behind the scenes, Heyman was head writer for SmackDown as well as heading WWE’s developmental system in the mid 2000’s.
Now, along with Looking4Larry and a sizable multimedia presence with “The Heyman Hustle,” Heyman is the advocate for Brock Lesnar, and is well respected for cutting some of the greatest promos in pro wrestling today. So after that success, TV shouldn’t be too difficult to crack.
Heyman added later: “At least now if I get in trouble, it’ll make for good television!”
We can only hope.
[The Wrap/Photo: WWE]