WWE is getting ready to Rumble.
The pro wrestling series is moving its weekly digital property, Main Event, to the right-wing video platform Rumble after having aired the show on YouTube since the beginning of 2026, WWE announced on Thursday. Main Event features WWE stars across its primary brands, including Raw, SmackDown, and NXT. Increasingly, the show tests how developmental wrestlers in NXT perform against wrestlers in WWE’s flagship properties.
“Serving a digital-first audience is a core focus for WWE, and Rumble has built an accessible platform that is committed to delivering premium sports and entertainment programming,” WWE executive vice president Alex Varga said in the announcement.
Main Event has bounced around a considerable amount since its launch in 2012. The show began on Ion before heading to digital platforms including Hulu, WWE Network, and Peacock. The show’s Rumble debut is scheduled for Wednesday, October 14.
Rumble has made other investments in live sports and entertainment programming. The platform has hosted Dana White’s controversial Power Slap series, along with other niche properties like Nitrocross and Street League Skateboarding. At one time, Rumble also had a content partnership with Barstool Sports, which ended last year.
Financial terms of the arrangement are unclear. It doesn’t seem like YouTube was paying a rights fee for Main Event, but it stands to reason that Rumble is, since the platform reaches far fewer people than YouTube.
About Drew Lerner
Drew Lerner is a staff writer for Awful Announcing and an aspiring cable subscriber. He previously covered sports media for Sports Media Watch. Future beat writer for the Oasis reunion tour.