Could Erin Andrews find herself in a WWE ring sometime soon? The idea might not be as crazy as you think.
On Friday, the Fox Sports sideline reporter announced that her apparel brand, WEAR By Erin Andrews, has reached a new licensing deal to produce WWE gear. Merchandise from the new line is already available on WWE’s online shop and features apparel dedicated to the upcoming WWE SummerSlam premium live event and pro wrestling star Nikki Bella.
“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom,” Andrews said in a statement. “As we kick off this partnership with the WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE Universe. I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”
THIS!!!!!!!!!!!!!!!! 🙌🙌🙌🙌🙌 @WEARbyEA @WWE https://t.co/LFmoGSrGZj
— Erin Andrews (@ErinAndrews) July 25, 2025
As she alluded to in her statement, WEAR strives to offer women fashionable alternatives to support their favorite teams and players. In addition to WWE, the brand has formed partnerships with various leagues, including the NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA, and U.S. Soccer, since its launch in 2019.
For WWE, the move gives the pro wrestling giant a new connection to one of the most famous figures in sports media. It also helps boost the apparel offerings to the company’s fans, both at events and via its online shop, which is run in conjunction with Fanatics.
At this point, there is no indication that Andrews’ partnership with WWE will extend past apparel. But if Jelly Roll can be featured in a high-profile match at SummerSlam, then anything might be possible.
About Ben Axelrod
Ben Axelrod is a veteran of the sports media landscape, having most recently worked for NBC's Cleveland affiliate, WKYC. Prior to his time in Cleveland, he covered Ohio State football and the Big Ten for outlets including Cox Media Group, Bleacher Report, Scout and Rivals.