Twitter and adidas have announced an agreement to stream eight high school football games this fall. The series, dubbed Friday Night Stripes, begins on September 7th and will run through November 9th (those who are good at math probably realize that ten Fridays are included in this period, meaning two weeks won’t have games) and will feature teams from California, Nevada, Indiana, Georgia, and Florida.

The broadcast crew for the games will be Courtney Lyle of ESPN and the SEC Network, former Packers linebacker AJ Hawk, and “YouTube personality” (whatever that means) Cameron “Scooter” Magruder, who will be serving as the sideline reporter. Unnamed special guests are also planned for the series.

Four games have already been announced, and here are the details, via the announcement by adidas and Twitter.

  • 9/7 – Cedar Grove (Ellenwood, GA) vs. McEachern (Powder Springs, GA)
    • McEachern – Alumni include nine former All-Americans and four alumni that have played in the NFL.
  • 9/14 – Ben Davis (Indianapolis, IN) vs. Warren Central (Indianapolis, IN)
    • Ben Davis – Defending state champions, 9 state titles in school history.
    • Warren Central – USA Today pre-season Top-25, six state titles in the last 15 years, 10+ alumni that have played in the NFL.
  • 10/12 – Marietta (Marietta, GA) vs McEachern (Powder Springs, GA)
    • Marietta – Pre-season #15 in country, 9 alumni have played in the NFL.
    • McEachern – Alumni include nine former All-Americans and four alumni that have played in the NFL.
  • 10/18 – Doral (FL) vs. Chaminade (FL)
    • Doral – 12-3 in 2017.
    • Chaminade – Defending 3A state champions.

Here’s how adidas described the series, and how you can watch.

The ‘Friday Night Stripes’ series is the latest example to highlight how adidas is a leader in the digital space. Earlier this year, adidas livestreamed the talks series, concerts and other activations from its 747 Warehouse St. basketball culture experience during NBA All-Star week.

Live coverage for each game will be available globally to Twitter’s logged-in and logged-out audience and can be accessed via @adidasFballUS  on computers, tablets and mobile devices. The live streams will also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary about high school football’s top teams.

There really is too much content out there, isn’t there? If you want to watch high school football on a regular basis, you can do so on Twitter this fall. You can go ahead and add these games to the ridiculously crowded slate of football games being streamed on a variety of platforms this fall, all of which are competing for your time and your eyeballs.


About Joe Lucia

I'm the managing editor of Awful Announcing and the news editor of The Comeback. I also made The Outside Corner a thing for six seasons.