Super Bowl 57 State Farm Stadium.

The Super Bowl is annually one of the most viewed and talked about sporting events worldwide, which makes it paramount that social media sites such as Twitter are up and running with maximum efficiency.

Twitter CEO Elon Musk issued a message to employees of the social media site on Wednesday, detailing that they plan to pause feature development and “maximize system stability and robustness” ahead of Super Bowl LVII.

“Please pause for now on new feature development in favor of maximizing system stability and robustness, especially with the Super Bowl coming up,” Musk told Twitter employees in an email discovered by The Information.

This comes after a Twitter issue that left users unable to tweet and send or read direct messages on Wednesday. These struggles have raised concerns from many Twitters users on just how optimized the uber-popular social media site will be for the Big Game on Sunday.

One of the major feature developments that Musk is referring to is an increase in character limits. This can be seen in a tweet from Kevin O’Connell of The Ringer that goes into heavy detail about the Lakers trading Russell Westbrook.

The concerns about Twitter have even led to many advertisers deciding to sit out on Twitter advertising for the Super Bowl in case of a potential platform issue. according to Josh Marshall of Talking Points Memo.

[The Information, John Marshall on Twitter]

About Reice Shipley

Reice Shipley is a staff writer for Comeback Media that graduated from Ithaca College with a degree in Sports Media. He previously worked at Barrett Sports Media and is a fan of all things Syracuse sports.