Like he does every so often, Darren Rovell was sharing some rather innocuous information on Twitter this Wednesday.
This time, he was showing off the Cubs’ season ticket holder gift for 2015 – a scarf and a Javier Baez autographed ball.
The Cubs threw out a cute, snarky reply because of the presence of a cat in the background of the pic Rovell tweeted out.
That cat though! RT @darrenrovell: Cubs Season Ticket Holder Gift: Baez signed ball & scarf pic.twitter.com/cXIDXQOZEl (H/T @AndrewgVaughan)
— Chicago Cubs (@Cubs) March 18, 2015
Rovell then took things to the next level with a snarky reply of his own, making reference to the Cubs and their Curse of the Billy Goat.
He probably shouldn’t have done that.
@darrenrovell No, but we just found a troll we can get off our hands.
— Chicago Cubs (@Cubs) March 18, 2015
WOOF. Well-played, Cubs.
It’s alright though, they’ve kissed and made up.
@darrenrovell We'll play nice. We promise.
— Chicago Cubs (@Cubs) March 19, 2015
Brand engagement is a hell of a thing, folks.
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