God Bless America. Where else could a man profit from his own non-answers to questions from the media? Marshawn Lynch is doing just that. As reported by the Seattle Times, Lynch has filed for a trademark for the phrase “I’m just here so I won’t get fined” to put on his Beast Mode products:
Lynch captured the nation’s attention during Super Bowl week by repeatedly answering media questions with variations of the comment “I’m just here so I won’t get fined.” Well, now he’s filed a formal trademark application to own that sentence.
The Seahawks running back has a growing stable of pending and approved trademarks, mostly related to his “Beast Mode” product line that he wants retailers to sell around the country. He first filed to trademark the “Beast Mode” term at the end of his rookie season in 2008.
In his latest trademark application, which he signed last week, Lynch seeks to control apparel sold with the words “I’m just here so I won’t get fined.” That includes shirts, hats, beanies, hooded sweatshirts and more, according to the document filed with the U.S. Patent and Trademark Office.
Credit to Lynch for using his profound distaste for answering reporters’ questions and somehow finding a way to make a profit off of it. I’m not sure if he was aware he had such a hit at the time, but the catchphrase became so prominent that even Katy Perry joked about it at her Super Bowl presser. Now we just wait to see a reporter wearing one of Lynch’s “I’m just here so I won’t get fined” shirts at training camp next season.