PAMPLONA, SPAIN – JULY 08: Revellers run with the Tajo and the Reina’s fighting bulls entering Estafeta street during the third day of the San Fermin Running of the Bulls festival on July 8, 2015 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled ‘The Sun Also Rises’, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by David Ramos/Getty Images)

Taking selfies is a vain and narcissistic trend of modern culture, and on rare occasions, it can even kill you.

That’s what happened to 32 year old David González Lopez at the running of the bulls in the Spanish town of Villaseca de la Sagra.  Apparently he thought it was a good idea to run out into the middle of the street, surrounded by raging bulls, and break out his cell phone to get an awesome new profile pic.

It did not end well.  The Mirror has the gruesome details:

A man has died after being gored by a bull in a Spanish town while taking a selfie on his mobile phone.

Spaniard David González Lopez, 32, had his back to the charging beasts while trying to film the bull run and did not see the one which attacked him until it was too late.

Horrified onlookers watched as he suffered fatal injuries to his neck and thigh in the early hours of Sunday morning.

A video taken of the fatal attack shows Lopez leaving the protected area to wander into the centre of the Villaseca de la Sagra bull running arena as the animals charge past.

While he films a collision between two bulls, one of which appeared to fall unconscious, a third bull runs towards him and gores him in the back, tossing him in the air.

Mayoress Elena Fernandez succinctly described the situation thusly:

“It’s a tragic and stupid death.”

Yea, that selfie should probably wait if you’re within 50 feet of anything that can feasibly end your life.

[Mirror]

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