The latest person to jump on the bandwagon of beer-themed TV shows? Washington Redskins legend John Riggins. Riggins hosted a pilot called “Brew Stories”, which was pitched at the Realscreen Summit in DC last month.
I really don’t know how much you can really do with another beer-themed show. We saw the Dogfish Head focused Brew Masters, which was canceled pretty quickly. We saw a pair of great Zane Lamprey shows, Three Sheets and Drinking Made Easy, on a variety of channels. We saw History’s Dark Horse Nation, which was marred by personal tragedy to Dark Horse Brewing Company. We also saw Esquire’s Brew Dogs, which has been relatively successful.
But adding in another beer show, hosted by someone that isn’t even in the industry? No disrespect Riggo, but I think we’re good here.