Apollo Global explores merging Yahoo Sports with a sports betting company
Apollo has reportedly been in talks with betting companies, including Australia's PointsBet.
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Geoff Reiss talks Yahoo Sportsbook launch and building from a limited start: “This is going to be very much a crawl-walk-run thing.”
"The two things that we are best at, fantasy and being able to connect fans with their favorite teams, are the two drivers that drive the sports betting industry. That makes us a very important player here."
Yahoo launches Yahoo Sportsbook in their main app, allowing odds viewing nationwide and betting in New Jersey
Yahoo Sports app users nationwide can now check out odds in the Yahoo Sportsbook portion of the app, and those in New Jersey can place bets through it.
