WWE Smackdown posts big numbers in highly-promoted Fox debut, almost doubles its viewership from its last USA show
Smackdown's Fox debut averaged 3.87 million viewers and a 1.4 in the adults 18-49 demographic.
Smackdown's Fox debut averaged 3.87 million viewers and a 1.4 in the adults 18-49 demographic.
After doing ads for Fox's college football and NFL properties, Wieden+Kennedy has now created an ad series promoting WWE Smackdown's fall move to Fox.
WWE is insisting this is all behind-the-scenes and not part of a storyline, but that could obviously change.
Vince McMahon claims that there will no longer be wrestling during commercial breaks on television.
WWE's stock fell over 10 percent Thursday after their Q1 numbers were well below many analysts' estimates.
The show would combine wrestlers from Raw and Smackdown Live each week.
Sami Zayn showed the kind of heel charisma that fans never knew he had.
Shane McMahon took an ill-advised approach to management vs. labor relations.