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Record WNBA playoff viewership driven by young women
Girls aged 2-17 watched this year's playoffs at a 35% higher clip than boys in the same age range.
Game 5 of WNBA Finals is most-watched ever on ESPN
As expected, the deciding Game 5 of the WNBA Finals between the New York Liberty and Minnesota Lynx...
WNBA Finals hits yet another viewership record for Game 3
The league cannot stop setting viewership records.
WNBA Finals scores biggest audience since 2001
Sunday's Game 2 on ABC averaged 1.35 million viewers, up a whopping 93% versus the average of last year's WNBA Finals.
WNBA playoffs continue to set viewership records
Game 3 of the New York Liberty and Las Vegas Aces was the most-watched WNBA semifinal game in 22 years.
The WNBA is right on course in its growth chart compared to other major men’s leagues
WNBA scores most-watched semifinal game in two decades
Sunday's Las Vegas Aces-New York Liberty semifinal game averaged 929,000 viewers per Nielsen.
Caitlin Clark’s final playoff game draws cable record for WNBA
A record cable audience for a WNBA game watched Caitlin Clark and the Indiana Fever be eliminated from the playoffs by the Connecticut Sun.
Caitlin Clark WNBA playoffs debut draws strong rating against NFL
Caitlin Clark's playoff debut with the Indiana Fever saw strong viewership numbers even going up against the NFL.
ION, ESPN see WNBA viewership soar in 2024
In the 2024 regular season, both ESPN and ION saw huge ratings increases with many games exceeding one million viewers.
Las Vegas Aces-Chicago Sky draw best WNBA audience outside Caitlin Clark
The 1.22 million viewers drawn by the Aces-Sky game on CBS is the best viewership total this year for a game not involving Caitlin Clark.
Caitlin Clark’s impact shown in latest WNBA ratings, but other players are also making an impact
The WNBA ratings rise is about more than just Clark.
CBS draws highest WNBA audience in 23 years for Sky-Fever headlined by Caitlin Clark, Angel Reese
The Sky-Fever rivalry is a WNBA hot ticket.
Caitlin Clark-Olympics discourse on marketing misses the point
WNBA draws another seven-figure audience for Sky-Fever
While viewership has slid, Caitlin Clark and the Indiana Fever remain a hot draw for the WNBA.
How will the Caitlin Clark Effect translate to the WNBA?
How much impact will Caitlin Clark have on WNBA ratings?
The Caitlin Clark Effect is helping to remake everything we know about women’s college basketball ratings. The question...
WNBA and Scripps reveal ION-specific data, cite ‘higher heights’
"New fans found us. Faithful fans embraced the appointment viewing. This success is only going to grow in the future."
WNBA Playoffs hit 22-year high on cable
The WNBA Playoffs hit another high for the league this week.
