VAB Archives

VAB CEO Sean Cunningham claims Nielsen changes greatly favor Amazon over other networks

"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."

Nielsen blasts Video Advertising Bureau around Thursday Night Football measurement controversy

"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."

CBS’ Sean McManus and VAB’s Sean Cunningham blast proposed Amazon measurement changes

"Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it's extremely odd and unfortunate that different rules are suddenly applying to one platform."