Military marketing expert: Army partnership with The Rock and the UFL was ‘flawed from the start’
"The Army aligned with a new property that didn't have an established fanbase and expected immediate results."
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Disney SVP Mike Denby talks ESPN/USAA Home Base partnership: “Everyone from conception was at the table in building this together.”
"It's like Cribs for these athletes. You get to see their home. And then they tell their military story, their connection to the military and why that means so much to them."
