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Fox

Terry Bradshaw apologizes for calling Ken Jeong “the little short guy from Japan,” but not for calling Robin Thicke “Alan”

Bradshaw called Jeong "the little short guy from Japan" (Jeong was born in the U.S. to parents who immigrated from South Korea), and called Robin Thicke "Alan Thicke" (Robin's father, who died in 2016).

By Andrew Bucholtz OnMay 14, 2019 5
ESPN

ESPN shifts upfront pitch focus from shots at digital competitors to reminding advertisers of live viewing, but is that overkill?

Talking about how much ESPN content is consumed live is nice, but advertisers might be sick of that message by now.

By Andrew Bucholtz OnMay 14, 2018 1
NFL

NFL upfront ad market may be “softest since 2008,” but broadcasters bet on big money later

Will big money roll in for NFL ad buys this fall?

By Andrew Bucholtz OnJul 1, 2017 2
ESPN

The ESPN upfronts featured flying “angel of advertising” Kenny Mayne

Mayne delivered a comic monologue on advertising, ESPN, and subscriber declines.

By Andrew Bucholtz OnMay 17, 2017 1
ESPN

What did we learn from the ESPN upfront presentation?

ESPN forged ahead with its presentation despite the layoffs that cut 100 jobs

By Ken Fang OnMay 17, 2017 5
Fox

Fox upfronts focus on sports, include bizarre rap track about NFL schedule

Who needs to promote dramas or comedies when you can have Terry Bradshaw and Jimmy Johnson rap about football?

By Andrew Bucholtz OnMay 15, 2017 12

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