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The United Football League is in talks with at least two companies about licensing its branding for a video game.

UFL reportedly exploring video game licensing deal

The United Football League is in talks with at least two companies about licensing its branding for a video game, according to Insider Gaming.

By Sam Neumann OnNov 12, 2025 0
A young Showboats fan looks on during the UFL game between the Memphis Showboats and Michigan Panthers

UFL says goodbye to Memphis Showboats, Michigan Panthers and San Antonio Brahmas

"When you have 14,000 fans in an arena that fits 60,000, it looks empty."

By Sean Keeley OnOct 3, 2025 0
According to reports, four UFL teams, all four from the USFL Conference, will relocate for the 2026 season. Mandatory Credit: Vasha Hunt-Imagn Images

UFL’s four USFL Conference teams will reportedly be relocated for 2026

"Plenty more changes to come..."

By Michael Dixon OnJul 22, 2025 0
UFL DC Defenders wide receiver Seth Williams

UFL Championship Game down big, but execs aren’t worried about ratings

"People would give their eyeteeth for the amount of eyeballs that are watching our games on TV."

By Drew Lerner OnJun 17, 2025 0
A DC Defenders fan reacts during the fourth quarter of the XFL Conference Championship game

ABC to air the UFL instead of Trump’s military parade

In fact, not a single broadcast network plans on preempting their regular programming. Even Fox, who will air Yankees-Red Sox.

By Drew Lerner OnJun 10, 2025 0
Sam Acho (L) and Tom Luginbill during a April 5, 2025 Memphis Showboats-DC Defenders UFL game.

Tom Luginbill, Sam Acho talk unique UFL field analyst access: ‘What CFB and the NFL doesn’t want you to hear’

The access UFL field analysts get sharply differs from other levels of football.

By Andrew Bucholtz OnJun 8, 2025 0
A young Showboats fan looks on during the UFL game

UFL takes massive ratings hit in second season

The league's audience dipped by 20% versus its inaugural season.

By Drew Lerner OnJun 6, 2025 0
A May 18, 2025 UFL finish as seen on ESPN2. (Awful Announcing on X.)

ABC

ABC viewers missed thrilling UFL finish with game bumped for NBA pregame show

Birmingham Stallions wide receiver Amari Rodgers

UFL puts up another poor Friday night rating on Fox

The Birmingham Stallions and Memphis Showboats averaged just 467,000 viewers Friday night.

By Drew Lerner OnApr 29, 2025 0
The San Antonio Brahmas defense

UFL ratings rebound slightly in Week 3, but big picture looks bleak

At the end of the day, no matter how great the UFL's television windows are, no matter how great the production quality is, it's all just putting lipstick on a pig.

By Drew Lerner OnApr 18, 2025 0
A young Showboats fan looks on during the UFL game

UFL ratings struggles continue in Week 2

Not a single matchup has eclipsed the 700,000-viewer mark so far this season.

By Drew Lerner OnApr 9, 2025 0
Birmingham Stallions cornerback Daniel Isom

UFL sees staggering viewership drop off for opening week

The season opener on Fox was down 42%, and not a single game reached last year's season-long average.

By Drew Lerner OnApr 1, 2025 0
Emerging sports leagues range from pickleball to Unrivaled, the UFL, and TGL.

Originals

Who will survive the boom of emerging sports leagues?

Birmingham Stallions defensive back Chris Jackson

UFL strike ‘unlikely’ as players report to training camp

The league's quarterbacks had boycotted a training session last week.

By Drew Lerner OnMar 4, 2025 0
Showboat’s Case Cookus

All 24 UFL quarterbacks holding out after ‘negligible’ salary bump

"The proposal our Players Association received on Thursday was unacceptable and insulting."

By Drew Lerner OnFeb 27, 2025 0
Dwayne "The Rock" Johnson talks to members of the U.S. Army around a March 30, 2024 UFL game.

The Army’s ‘catastrophic’ partnership drama with The Rock and UFL has been resolved

"I think we worked through all that and I think we’re all in a good place."

By Sean Keeley OnJan 15, 2025 0
Mar 30, 2024; Arlington, TX, USA; UFL owner Dwayne Johnson aka The Rock walks off the field before the game between the Arlington Renegades and the Birmingham Stallions at Choctaw Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

The Army’s ‘catastrophic’ partnership with The Rock and the UFL reportedly led to loss of 38 enlistments

"The center of gravity was Johnson, whom service planners were hoping could elevate the Army brand."

By Ben Axelrod OnAug 1, 2024 4
Case Cookus of the Memphis Showboats throws during an April 6, 2024 UFL game against San Antonio.

Fox’s Eric Shanks confirms ‘many’ UFL games will move to Fridays in 2025

To help fill the WWE Smackdown void on Fox, the UFL will play a lot of Friday games in 2025.

By Andrew Bucholtz OnJun 16, 2024 0
Wade Phillips getting doused in Gatorade after winning XFL Conference Championship game

UFL coach Wade Phillips has hot mic incident thanks to cold Gatorade bath: ‘Oh sh*t!’

The Brahmas move on to the UFL Championship Game.

By Reice Shipley OnJun 10, 2024 0
UFL helmets and logo

UFL averages 816,000 viewers for 2024 regular season

This is a sharp increase over the USFL and XFL last season.

By Robert O'Neill OnJun 6, 2024 1
ESPN's Kayla Burton conducting an interview with DC UFL beer snake leader Evan.

UFL beer snake leader interview features on-the-spot pivot from ESPN’s Kayla Burton

"I was shirtless holding the beer snake before Birmingham and their shirtless boys, all right?"

By Andrew Bucholtz OnJun 2, 2024 0
UFL's Houston Roughnecks players

UFL center let quarterback know ‘my ass is not this wet’ during Fox broadcast

"I handed that ball off and I literally am dripping from your ass."

By Sean Keeley OnMay 27, 2024 1
ESPN's Lowell Galindo provided a classic call on a botched play in Saturday's UFL game between the Brahmas and Stallions. Photo Credit: ESPN on ABC.

UFL announcer has classic call on blooper play

"McFarland got pancaked by Aaron Monteiro. The problem is..."

By Michael Dixon OnMay 25, 2024 3
UFL owner Dwayne Johnson aka The Rock walks off the field before the game between the Arlington Renegades and the Birmingham Stallions at Choctaw Stadium.

Report slams UFL co-owner Dwayne ‘The Rock’ Johnson’s work ethic, lack of professionalism

Johnson's certainly building quite the reputation around Hollywood.

By Sean Keeley OnApr 30, 2024 0
A Memphis Showboats UFL touchdown with a prominent U.S. Army patch.

Army UFL sponsorship saw internal criticism, including over attempt to partner with Dwayne ‘The Rock’ Johnson

"The XFL provides minimal unique market coverage not already supported by the Army's current media plan."

By Andrew Bucholtz OnApr 15, 2024 0

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