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Archives

UFC President Dana White

Dana White unmoved by criticism over UFC’s AI ‘slop’ promos

It might save the UFC a few bucks, but AI is still incredibly bad at producing promos.

By Manny Soloway OnMar 29, 2026 0
Jeff Shell

Lawsuit alleges Paramount president Jeff Shell leaked details on UFC pact, other deals

Shell was reportedly under investigation at Paramount after the plaintiff alleged that Shell had leaked sensitive information.

By Brendon Kleen OnMar 9, 2026 0
UFC President Dana White

Dana White: UFC being ‘out from underneath two paywalls’ huge boon for sport

"For what it would cost you for one pay-per-view, you can watch everything UFC for the year."

By Drew Lerner OnMar 8, 2026 0
Jul 19, 2025; New Orleans, Louisiana, UNITED STATES; Max Holloway (red gloves) fights against Dustin Poirier (blue gloves) during UFC 318 at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images

Paramount: UFC fights can air on TNT after Warner Bros. merger

The company says it has "flexibility" in its deal.

By Drew Lerner OnMar 2, 2026 0
Dana White and Sean Strickland

Dana White blames media for Sean Strickland’s latest bigoted outburst

"When you're talking about what Strickland says, you guys like to push the buttons."

By Sean Keeley OnFeb 23, 2026 0
Justin Gaethje (red gloves) greets Paddy Pimblett (blue gloves)

Paramount+ reportedly adds 1 million subscribers on UFC debut day

Nearly five million viewers tuned into UFC 324 on Saturday.

By Drew Lerner OnJan 27, 2026 0
Mar 8, 2025; Las Vegas, Nevada, USA; Alex Pereira (red gloves) fights Magomed Ankalaev (blue gloves) during UFC 313 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images

Paramount to debut live programmatic ad sales during UFC, other ‘marquee sporting events’

The tech will debut for UFC 324 on Saturday.

By Drew Lerner OnJan 22, 2026 0
Kate Abdo Scott

Paramount names Kate Scott to lead UFC studio coverage

Paramount soccer host Kate Scott will also lead the media giant's UFC coverage starting this January with UFC 324.

By Matt Yoder OnJan 15, 2026 0
Chael Sonnen

Chael Sonnen: ESPN contract expires end of month, hasn’t heard from Paramount

Paramount+ will air its first UFC card on Jan. 24 in Las Vegas.

By Brendon Kleen OnDec 16, 2025 0
Mar 8, 2025; Las Vegas, Nevada, USA; Alex Pereira (red gloves) fights Magomed Ankalaev (blue gloves) during UFC 313 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images

Paramount adds international UFC rights following $7.7B mega-deal

"The partnership with Paramount has already been incredible and it just keeps getting bigger and better."

By Drew Lerner OnOct 29, 2025 0
Mar 25, 2023; San Antonio, Texas, USA; UFC president Dana White at a press conference after UFC Fight Night at AT&T Center. Mandatory Credit: Aaron Meullion-USA TODAY Sports

Dana White discusses Paramount deal, White House UFC event on ’60 Minutes’ season premiere

This will mark White's first appearance on CBS since the UFC's announcement of the Paramount media right deal.

By Reice Shipley OnSep 26, 2025 0
Dana White

Dana White is ‘very confident’ ESPN will continue to cover UFC

"I'm very confident that we will have an amazing relationship with ESPN and they will still cover the sport."

By Sean Keeley OnAug 15, 2025 0
UFC president Dana White said that TKO is already shopping the media rights for its new boxing league.

Dana White teases possibility of increasing UFC fighter pay after Paramount deal

"We’ve talked about how this is good for the fans and good for the sport, but the fighters are also big beneficiaries here."

By Reice Shipley OnAug 13, 2025 0

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