CBS audience for UFC 326 simulcast adds 2.5 million viewers to Paramount+ stream
The audience marks a significant boost from UFC's previous linear numbers on ESPN.
The audience marks a significant boost from UFC's previous linear numbers on ESPN.
"For what it would cost you for one pay-per-view, you can watch everything UFC for the year."
CBS will air the final hour of the prelims and the first hour of the main card.