Fox reportedly didn’t sign off on FIFA selling live World Cup ‘look-ins’ to TikTok
The network is reportedly in talks with a rival social media platform for similar rights in the U.S. market.
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FIFA names TikTok ‘preferred platform’ for 2026 World Cup, will livestream parts of matches
"We’re reaching the next generation of football fans — particularly younger and female audiences — and converting that passion into real tune-in and engagement at unprecedented scale."
Jeff Pearlman doesn’t understand why anyone still listens to Chris ‘Mad Dog’ Russo
"I just actually don't get the schtick."
Logan Ryan, Rich Walz criticize Stanford DL’s ‘foolish TikTok dance’
"Clay Patterson has been in college seven years. You can't fool him. But then he does the foolish TikTok dance...
The surprisingly lucrative business of Tony Romo & Cris Collinsworth impressions
Coco Gauff writes ‘RIP TikTok USA’ on camera following win at Australian Open
"Hopefully it comes back. It’s really sad … I love TikTok. It’s like an escape. I honestly do that before matches."
Mike Tyson to child reporter: ‘Legacy means nothing to me’
"We're nothing. We're just dead. We're dust. We're absolutely nothing. Our legacy is nothing."
Are the Yankees suffering from a Costco Guys curse?
BRING THE BOOM!
MLS really wants you to watch Messi’s playoff debut
The game will be everywhere...except linear television.
A.J. McCarron takes swipe at Alabama, says players too ‘worried about f*cking TikTok’
"You can just tell. It’s not the same."
Seahawks fan’s heartwarming story about Lions’ Kayode Awosika goes viral
"I was not popular and he was one of the star players of the football team and the basketball team."
2023 Canadian university football call goes viral on other football highlights on TikTok
![The University of Alabama showed off renovations to Bryant Denny Stadium Thursday, Oct. 1, 2020. Sports Illustrated covers decorate the walls inside the new press box. [Staff Photo/Gary Cosby Jr.]](https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2023/10/USATSI_15005835_168384754_lowres-e1698774120710.jpg)
$400 hotels, jet setting and six-course dinners: What working at Sports Illustrated was like 20 year ago
"You just felt like the f*cking, motherf*cking man. You just did. It was such a thrill to write for SI."
Jason Kelce wore shirt featuring Ilona Maher, U.S. Olympic women’s rugby star once bullied for being ‘too masculine’
ESPN announces extension with social media strategist Omar Raja
ESPN has become the No. 1 most-followed brand on TikTok under Raja's guidance.
Former MLB manager Gabe Kapler now a TikTok star
It's always good to have a fallback option.
UCLA athletes launch NIL club to build brand, social media fans
The personal marketing student-athletes learn can be a critical skill down the road in job searches and networking.
Fox to bring back ‘Caitlin Clark Cam’ on TikTok for Iowa-Nebraska
Fox said their Clark-focused camera on TikTok drew more than 800,000 views during Iowa's game last Saturday.
How golf videos became the secret to viral sports media content
ESPN passes Paris Saint-Germain as most-followed brand on TikTok
Technically, TikTok itself is the most followed brand on its platform. But ESPN has risen above all others.
WFAN host isn’t really concerned about Aaron Rodgers and the Jets being infiltrated by the Chinese government
"Going to have a miserable season now because the Chinese have all your information now, they have all your plays.
Seattle Kraken’s TikTok debacle should be a warning for all sports teams
The Seattle Kraken encouraged the "BookTok" objectification of center Alex Wennberg until they no longer could.
Charles Barkley again speaks in support of LGBTQ+ community, adds support for Bud Light: ‘If you’re gay, bless you. If you’re transgender, bless...
"If you're gay, bless you. If you're transgender, bless you. And if you have a problem with that, **** you!"
Members of US Congress call on ESPN to drop TikTok sponsorship
The partnership with TikTok raises "serious questions about ESPN corporate decision-making"
WBZ “most Massachusetts news report of all time” goes viral, featuring a vox pop on dinosaur extinction
"I don't like change. I tell my kids the dinosaurs didn't become extinct by accident, they saw the future and said, 'Screw this, let's go to the tar pit.'"
